Product Mgr./Sr. Product Mgr., MS Patient Marketing APPLY NOW
Location: MetroPark, NJ
If you are interested in the below position, please send your resume to email@example.com and REFERENCE THE POSITION TITLE within the subject line.
The Product Manager / Senior Product Manager, Multiple Sclerosis (MS) Patient Marketing reports directly to the Executive Director of Marketing and plays a critical role on the commercial team. This role will be responsible for supporting the pre-launch product/brand process, coordinating cross-functional planning, and building plans to execute and maximize both patient benefit and commercial value.
––Assist with company strategy and drive the creation of a long-term readiness plan for product launch and commercialization, including developing and implementing plans aligned with new product planning.
––Support brand planning and strategy development
––Contribute to development of full commercialization strategy for ublituximab
––Develop and implement patient-focused pre-launch (and eventually branded) plans and tactics related to go-to market planning, market analytics, primary and secondary market research, data strategy, competitive intelligence, and customer profiling and mapping.
––Assist with development of overall message platform, scenario planning, strategic choice work, and other key projects/activities
––Support the development of key performance metrics for brand, project launch, and marketing programs aligned with strategy and corporate objectives
––Manage vendor/agency relationships and timelines to ensure flawless execution of promotional materials and programs
––Work with Medical/Legal Review (MLR) to ensure development of compliant promotional materials and dissemination
––Ensure budgets and resources are effectively managed within agreed upon limits and that plans are effectively implemented
––Build new and leverage existing relationships with patient online leaders and partner with advocacy organizations where applicable
––Help to set the strategic vision for brand/franchise and contribute to Company’s overall success.
––We are looking for an individual that is highly motivated, solutions oriented, and a solid team player with the relevant experiences in the functions above. A track record of success launching brands is highly desirable. We value someone who has exceptional communication skills and can adapt to challenging and/or changing market conditions across diverse businesses. An ability to partner and collaborate successfully with other company leaders and customers is also required
––Successful track record of success launching multiple sclerosis brands in competitive markets (preferred)
––Strong experience in immunology and multiple sclerosis (preferred)
––Demonstrated understanding of all associated relevant legal, compliance and regulatory policies
––Consumer tactical execution experience including print, digital and patient educational materials
––Knowledge of health literacy principles
––Competence in developing, evaluating, and activating consumer/patient media plans
––Strong collaboration and leadership skills to influence internal and other decision-makers.
––Strong communications skills. Capable of engaging senior management and other audiences.
––Ability to build, manage, and lead multiple cross-functional partnerships and initiatives simultaneously
––This position requires moderate travel (25% – 30%)
Bachelor’s degree; MBA or advanced degree is preferable.
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